Operators
Photographing pizza for a phone screen
Most customers will see your food at the size of a playing card. The rules for a good menu photo are different from the rules for a nice picture.
· 2 min
Behind the counter
Sal Ventura
Sal owned a two store shop for eighteen years. His column is about the parts of marketing that look different when you are the one answering the phone.
3 stories
Operators
Opinion
Stop sending the same email to everybody
The weekly blast to the whole list feels efficient. It is the main reason pizza emails get ignored, and it quietly damages the channel for everything else.
· 2 min
Operators
Catering is the quiet second business in every pizza shop
Office lunches, school events and team parties come in big tickets on weekdays, when the ovens are free. Most shops treat them as luck. They can be marketed like anything else.
· 3 min