Monday, November 2, 2026 Issue 20 · Pizza marketing, written by people who have done it The platform Playbook

marketing.pizza

The magazine for people who sell pizza

Latest

Cover storyConverting customers to fans OpinionThe win-back email nobody should have sent StrategyPlan Thanksgiving week before Halloween ChannelsEmail deliverability for people who would rather be making dough DataWhat a key customer actually looks like LocalFootball season: planning the fall around the fixture list OperatorsPhotographing pizza for a phone screen StrategyThe second order is the whole game

Section

Opinion

2 stories, newest first.

Opinion

The win-back email nobody should have sent

A "we miss you" message to a customer who ordered last Tuesday. A deep discount to someone who left because of a cold pizza. How automated win-backs go wrong, and how to fix them.

By June Abernethy · October 14, 2026 · 3 min

Opinion

Stop sending the same email to everybody

The weekly blast to the whole list feels efficient. It is the main reason pizza emails get ignored, and it quietly damages the channel for everything else.

By Sal Ventura · June 30, 2026 · 2 min

The writers

Pen names, real experience. Every one of them has run the work they write about.

MPMarla PenhallowEditor at large4 stories DODez OkaforData and measurement3 stories TBTeddy BranniganLocal and street3 stories RCRuth CallowayEmail, SMS and push4 stories SVSal VenturaBehind the counter3 stories JAJune AbernethyLoyalty and retention3 stories