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Email deliverability for people who would rather be making dough
If your emails land in spam, nothing else about them matters. The basics of getting into the inbox, explained without the jargon.
· 3 min
Email, SMS and push
Ruth Calloway
Ruth has written somewhere north of two thousand promotional emails for food brands and remembers maybe nine of them fondly.
4 stories
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Push notifications earn their keep at 4:40pm
A push notification arrives on the lock screen with almost no room to say anything. Timing does most of the work. Send it when people are deciding what to eat, and only then.
· 2 min
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Writing a subject line a hungry person will open
Your email is competing with every other thing in an inbox at five in the afternoon. The subject line has about one second to say something worth reading.
· 2 min
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SMS is not a megaphone
Text messages get read almost instantly, which is exactly why they wear out so fast. A few rules for shops that want their texts to still work next year.
· 3 min