Monday, November 2, 2026 Issue 20 · Pizza marketing, written by people who have done it The platform Playbook

The magazine for people who sell pizza

Latest

Cover storyConverting customers to fans OpinionThe win-back email nobody should have sent StrategyPlan Thanksgiving week before Halloween ChannelsEmail deliverability for people who would rather be making dough DataWhat a key customer actually looks like LocalFootball season: planning the fall around the fixture list OperatorsPhotographing pizza for a phone screen StrategyThe second order is the whole game

Section

Loyalty

1 stories, newest first.

Loyalty

The points program nobody remembers joining

Plenty of pizza shops run a loyalty program. Far fewer have customers who know they are in one. If nobody notices the balance, the points are doing no work at all.

By June Abernethy · April 1, 2026 · 3 min

The writers

Pen names, real experience. Every one of them has run the work they write about.

MPMarla PenhallowEditor at large4 stories DODez OkaforData and measurement3 stories TBTeddy BranniganLocal and street3 stories RCRuth CallowayEmail, SMS and push4 stories SVSal VenturaBehind the counter3 stories JAJune AbernethyLoyalty and retention3 stories