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What a key customer actually looks like
Every shop has a few hundred people who carry the business. They are rarely the ones you would guess, and they deserve their own plan.
By Dez Okafor · · 3 min
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3 stories, newest first.
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The thirty day drift: catching regulars before they're gone
Win-back campaigns usually fire at sixty or ninety days of silence, long after the habit has broken. The better moment is when a regular's own rhythm first slips.
By Dez Okafor · · 2 min
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Your platform's ROI number is grading its own homework
Most marketing reports credit a campaign with every order its recipients placed afterwards. Many of those orders were coming anyway. The fix is old, cheap and almost nobody does it.
By Dez Okafor · · 3 min