Data
What a key customer actually looks like
Every shop has a few hundred people who carry the business. They are rarely the ones you would guess, and they deserve their own plan.
· 3 min
Data and measurement
Dez Okafor
Dez builds reporting for restaurant groups and has a professional distrust of any dashboard that only ever goes up.
3 stories
Data
Data
The thirty day drift: catching regulars before they're gone
Win-back campaigns usually fire at sixty or ninety days of silence, long after the habit has broken. The better moment is when a regular's own rhythm first slips.
· 2 min
Data
Your platform's ROI number is grading its own homework
Most marketing reports credit a campaign with every order its recipients placed afterwards. Many of those orders were coming anyway. The fix is old, cheap and almost nobody does it.
· 3 min